Alfi Technocenter had outgrown WooCommerce. The store was slow, the ERP sync was a constant headache, and their special member pricing was hard to manage cleanly. Moving to Vendor changed all three at once.
The challenge
Their old WooCommerce store was struggling under its own weight — slow to load, slow to manage, and increasingly unreliable when it came to keeping stock and pricing in line with their ERP. For an electronics retailer where prices and availability move constantly, that lag was costing them.
On top of that, Alfi runs a members' club with its own special pricing. Handling those member prices cleanly — without turning the catalog into a tangle of exceptions — was something their old setup never did well.
What we did
We kept their ERP as the source of truth with reliable daily synchronization of stock and pricing, while moving the member 'special club prices' into the Vendor ecommerce layer where they could be managed flexibly.
- The ERP stays the source of truth, with daily stock and pricing sync that simply works.
- Member 'special club' prices are handled from the Vendor ecommerce layer, cleanly separated from base pricing.
- A dramatically faster storefront than their old WooCommerce setup.
- Reliable performance under load — no more slow pages during busy periods.
- A migration that brought the catalog and history across without disruption.
“Same products, same ERP — but ten times the store. The difference in speed and sales was immediate.”
The result
The move off WooCommerce delivered a 10× improvement in sales, speed, and overall performance. A fast, reliable storefront backed by dependable ERP sync removed the friction that had been quietly capping their growth.
Just as importantly, their members' club pricing finally has a clean home in the ecommerce layer — giving Alfi the flexibility to run member offers without fighting their own catalog or their ERP.
