Consent-gated
Meta Pixel loads only after the shopper opts in through the cookie banner — privacy-friendly by default.
All integrations
Marketing
Connect Meta Pixel to vendor
Facebook and Instagram Pixel for retargeting and conversion tracking, with Meta Conversions API for server-side accuracy.
What you get
Everything the Meta Pixel integration ships with
Built once, supported forever — no extra middleware to babysit.
Standard commerce events
View, add-to-cart, begin-checkout, and purchase events fire automatically — no tagging project.
No-code setup
Add an ID in the admin and you're live; no redeploys or script edits.
How the Meta Pixel integration works inside vendor
Measure ad performance and build audiences for Facebook and Instagram with the Meta Pixel. Vendor loads the pixel after consent and fires the standard commerce events so your campaigns can optimize and retarget.
Add your Pixel ID in the admin — no code required. Standard events (ViewContent, AddToCart, InitiateCheckout, Purchase) fire automatically and respect the shopper's cookie choices.
What gets synced
The Meta Pixel receives:
- ViewContent on product views.
- AddToCart and InitiateCheckout events.
- Purchase events with value and currency.
- Audience signals for retargeting.
- Consent state from the cookie banner.
Setup
Add your Meta Pixel ID under Analytics in the store admin.
The pixel loads only after the shopper consents to marketing cookies.
Limits & considerations
Attribution and audiences are managed in Meta Ads Manager.
iOS/ATT and browser privacy limits can reduce signal coverage.
Pairs well with
Stack the rest of your tools
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