Do segments fill themselves from rules?

Segments

The right members in the right group, for as long as it matters.

Segments are named groups of members such as “Store opening guests” or “B2B buyers”. Use them to target campaigns and offers, and give a membership an end date when the group is temporary.

Talk to us How it works

Lists in spreadsheets go stale the day they are exported.

Targeting usually means exporting customers, filtering in Excel and importing them somewhere else. By the time the offer goes out the list is out of date. Groups should live next to the points.

Named, coloured groupsCreate a segment with a name, a colour and a description. Switch it off without deleting it.
Add members one by one or in bulkAssign from the member page, or upload a CSV of card numbers, emails, phone numbers or external IDs.
Memberships that end on their ownGive each member’s place in a segment an end date. Expired entries are removed every night, so a three-month promotion group empties itself.
Target campaignsPoint a campaign at one or more segments and only their members earn the campaign rate.
Target offers by ruleOffer eligibility rules can combine segments with tier, balance, tags, spend and activity, for example “in segment B2B and not purchased for 60 days”.
Your systems hear about changesWhenever a member joins or leaves a segment, a signed webhook tells your app, shop or CRM.

Groups that live next to the points.

Named, coloured, with an end date.

Assign by hand or by CSV, and let temporary groups empty themselves.

Aim offers with rules.

Combine segments with tier, tags and activity to decide who gets an offer.

What your team sees.

Segment list with member counts and status
Assign and remove members from the member page
Bulk assign by CSV with a per-row result
Segment filters on campaigns and exports

For developers

Segments carry free-form metadata and a colour, returned with the member so your UI can show them.

request.httpHTTP

1POST /api/v1/members/9f3c…/segments
2{ "segment": "store-opening-skopje",
3  "expires_at": "2026-12-31T23:59:59+01:00" }
4
5→ webhook  member.segments_changed

Who it helps.

MarketingAudiences that stay current without exports.
SalesB2B and staff groups managed in the same place as everyone else.

At a glance.

Assignment: Manual or CSV bulk
Expiry: Optional, per member
Used by: Campaign targeting, offer rules, member exports
Webhook: member.segments_changed

Segments questions.

Not today. Segments are assigned by hand or by CSV. Rule-based targeting is available on offers.

See it with your own programme.

Tell us about your members, your tills and your shop, and we’ll show you where Vendor Loyalty fits.

Talk to us Loyalty overview

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Launch a store yourself, or talk to us about connecting ecommerce to the systems you already run.

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