Consent-gated
Google Analytics loads only after the shopper opts in through the cookie banner — privacy-friendly by default.
All integrations
Marketing
Connect Google Analytics to vendor
GA4 wired to fire on every page, product view, cart event, and conversion — with server-side reinforcement for ad-blocker resilience.
What you get
Everything the Google Analytics integration ships with
Built once, supported forever — no extra middleware to babysit.
Standard commerce events
View, add-to-cart, begin-checkout, and purchase events fire automatically — no tagging project.
No-code setup
Add an ID in the admin and you're live; no redeploys or script edits.
How the Google Analytics integration works inside vendor
Understand exactly how shoppers find and move through your store with Google Analytics 4. Vendor injects the GA4 tag for you and fires the standard ecommerce events automatically — and only after the visitor consents.
Add your GA4 measurement ID in the admin and you're live; there's no code to edit or redeploy. The full purchase funnel is tracked out of the box, and the tag is gated behind your cookie banner so nothing fires before opt-in.
What gets synced
GA4 receives, automatically:
- Page views across the storefront.
- view_item and view_item_list events.
- add_to_cart and begin_checkout events.
- purchase events with order value and items.
- Consent state, so tracking respects opt-in.
Setup
Paste your GA4 measurement ID under Analytics in the store admin.
Tracking loads only after the shopper accepts analytics cookies in the banner.
Limits & considerations
Reporting lives in GA4, not in Vendor.
Custom dimensions or events beyond the standard ecommerce set may need extra configuration.
Pairs well with
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