A DTC platform that scales without rewrites.
Storefront speed, checkout conversion, subscription support, post-purchase, and a typed SDK for the bespoke parts. Built for DTC brands that outgrew the templated platforms.
Talk to a Vendor expert who has onboarded operations like yours.
Talk to DTC teamWhere templated DTC platforms stop scaling.
[Placeholder] Off-the-shelf DTC platforms work great at the start. Then they don't. Storefront performance plateaus around 80 Lighthouse. Checkout customization runs into the platform's checkout architecture. Subscription logic gets pushed to a third-party app that doesn't quite reconcile. Post-purchase becomes a separate stack. By €5M GMV, most DTC brands have spent more on apps + middleware than they would on a platform that handles it natively.
- Storefront performance plateaus you can't break through
- Checkout customization blocked by platform constraints
- Subscription logic in a separate tool that doesn't reconcile cleanly
- Post-purchase happening on a third stack
- App-fatigue: 20+ paid integrations to do what should be native
What Vendor does for DTC operators.
The features that show up in every DTC onboarding.
Edge-rendered storefront
Next-gen storefront built on Next.js with edge SSR. Median LCP under 1.2s on mobile across our customer base.
Customizable checkout
The checkout pipeline is yours to extend — express options, custom steps, post-purchase upsell, all without forking the codebase.
Native subscriptions
Subscription primitives first-class — recurring schedules, swap-able SKUs, dunning, churn analytics. No third-party app required.
Post-purchase suite
Order status tracker, branded notifications, returns portal, and review collection — all served from the same data model.
Marketing-stack integrations
Native Klaviyo, Postscript, ShipBob, Gorgias, and Looker. Webhooks for everything that isn't native.
Conversion analytics
Built-in funnel analytics — landing → PDP → cart → checkout → first repeat. Cohorted by acquisition source.
What DTC customers see.
Storefront LCP (mobile)
< 1.2s
Median across customers
Checkout conversion lift
+18%
Post-migration median
Apps retired post-migration
12
Average count
Avg. onboarding
6 weeks
Mid-market DTC
DTC brands running on Vendor.
[Placeholder] Lumen Skincare
Replatformed from Shopify Plus. LCP dropped from 3.4s to 0.9s. Subscription churn down 22%.
+18% checkout conversion
[Placeholder] Tidewater Coffee
Retired 14 paid apps after the migration. Operating cost down 38% in 6 months.
−38% operating cost
[Placeholder] Glacier Athletics
Custom Klaviyo + post-purchase upsell pipeline built in 3 sprints with the typed SDK.
3 sprints, full pipeline
DTC team questions.
How does this compare to Shopify Plus?
[Placeholder] We let you own the checkout. We have native subscriptions, native post-purchase, and a typed SDK for the bespoke parts. Shopify Plus is great until it isn't — we generally start the conversation when you're past €3M GMV and feeling app fatigue.
Can we migrate without rewriting our storefront?
[Placeholder] If you have an existing Next.js storefront, we have an adapter so you can keep it. If you're on a templated platform, you'll get a faster storefront using ours.
What about ad-platform integrations?
[Placeholder] Native integrations for Meta, Google Ads, TikTok, Pinterest. Conversion events use the Conversion API, not just pixel — so iOS 14+ tracking works.
What about SEO during migration?
[Placeholder] We map old URLs to new, set 301s, preserve canonical structures, and re-submit sitemaps. Median organic traffic recovery: 2 weeks. We commit to no traffic loss in the cutover SLA.