B2B commerce isn't just retail with bigger orders. Every business customer can have their own pricing, their own terms, and their own way of buying. Vaillant Shop runs all of that on Vendor.
The challenge
Selling to businesses means there's rarely one price for a product. Each company Vaillant Shop works with may have its own negotiated pricing, and the buying process itself is more involved than a typical consumer checkout — orders often involve multiple connected products that have to be configured together.
A standard retail eshop simply can't model this. They needed a B2B store that could show the right prices to the right company and guide each customer through a checkout that matched how they actually order.
What we did
We built a B2B ecommerce experience on Vendor with custom pricing per business customer and checkout flows designed around their specific ordering needs.
- Custom B2B pricing — each company sees its own negotiated prices.
- A unique experience tailored per customer and per business relationship.
- Specific checkout flows that match how their B2B partners actually buy.
- Support for multiple connected products configured together in one order.
- A B2B-first store rather than a consumer template stretched to fit.
“Every one of our customers sees their own prices and their own way of ordering. That's what B2B actually needs.”
The result
Vaillant Shop now runs a genuine B2B operation online — each business customer logs in to their own pricing and a checkout built around how they buy, rather than a generic flow they have to work around.
By modelling the real complexity of B2B — per-customer pricing, connected products, tailored checkout — the store became a tool their business partners actually want to use, not a barrier between them and an order.
