Analytics and event tracking
What the storefront tracks automatically, how sessions work, and how to connect third-party analytics.
Last updated: 5 min read
Alongside reports, the storefront tracks shopper behaviour automatically so you can understand the funnel — no tagging required.
What's tracked
- Product views (including which variation).
- Searches — the term, the result count, and whether a result was clicked.
- Cart actions — add, remove, checkout started, checkout completed, abandoned.
Third-party analytics
To send data to Google Analytics, Meta Pixel, or similar, add your tracking IDs under Global Configuration → Tracking. See the Integrations section for the full list of supported analytics connectors.
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