Consent-gated
Google Tag Manager loads only after the shopper opts in through the cookie banner — privacy-friendly by default.
All integrations
Marketing
Connect Google Tag Manager to vendor
Server-side and client-side GTM containers wired to the storefront's dataLayer — deploy new tags without engineering.
What you get
Everything the Google Tag Manager integration ships with
Built once, supported forever — no extra middleware to babysit.
Standard commerce events
View, add-to-cart, begin-checkout, and purchase events fire automatically — no tagging project.
No-code setup
Add an ID in the admin and you're live; no redeploys or script edits.
How the Google Tag Manager integration works inside vendor
Turn on Google Tag Manager to measure how shoppers find and move through your store. It loads only after a visitor consents and fires the standard ecommerce events automatically.
Add your Google Tag Manager ID in the admin and Vendor injects the tag for you — no code, no redeploys. Page views and key commerce events are tracked out of the box.
What gets synced
Google Tag Manager receives:
- Page views across the storefront.
- Product and collection views.
- Add-to-cart and begin-checkout events.
- Completed purchases with order value.
- Consent state, so nothing fires before opt-in.
Setup
Paste your Google Tag Manager ID under Analytics in the store admin.
Tags are consent-gated through the cookie banner — analytics and marketing load only with permission.
Limits & considerations
Data appears in Google Tag Manager, not in Vendor — use its dashboards for reporting.
Coverage follows the standard ecommerce event schema; custom events may need extra setup.
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