Consent-gated
Mixpanel loads only after the shopper opts in through the cookie banner — privacy-friendly by default.
All integrations
MarketingOn demand
Connect Mixpanel to vendor
Product analytics with custom events, cohorts, and retention curves — built from the same event stream your CRM consumes.
What you get
Everything the Mixpanel integration ships with
Built once, supported forever — no extra middleware to babysit.
Standard commerce events
View, add-to-cart, begin-checkout, and purchase events fire automatically — no tagging project.
No-code setup
Add an ID in the admin and you're live; no redeploys or script edits.
How the Mixpanel integration works inside vendor
Turn on Mixpanel to measure how shoppers find and move through your store. It loads only after a visitor consents and fires the standard ecommerce events automatically.
Add your Mixpanel ID in the admin and Vendor injects the tag for you — no code, no redeploys. Page views and key commerce events are tracked out of the box.
What gets synced
Mixpanel receives:
- Page views across the storefront.
- Product and collection views.
- Add-to-cart and begin-checkout events.
- Completed purchases with order value.
- Consent state, so nothing fires before opt-in.
Setup
Paste your Mixpanel ID under Analytics in the store admin.
Tags are consent-gated through the cookie banner — analytics and marketing load only with permission.
Limits & considerations
Data appears in Mixpanel, not in Vendor — use its dashboards for reporting.
Coverage follows the standard ecommerce event schema; custom events may need extra setup.
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